Order gifts for musical instrument stores
A guitar or digital piano buyer gets a free month of online lessons, a music subscription or concert tickets. AI keeps other instrument and audio stores out of the block.
What your customers will see
People buy an instrument to learn or to come back to playing. The first weeks decide whether a guitar stays in their hands or ends up on the wall, and lessons at that moment are the most useful gift.
Shows
- Online coursesLessons for beginners and returning players
- Music & podcastsListen to what you want to play
- Event ticketsConcerts and festivals
- Software & servicesRecording apps and notation editors
Hides
- Electronics & gadgetsHeadphones, audio interfaces and speakers overlap with your catalog
- Books & stationerySheet music and method books are often in your range
You can switch any category on or off manually in the plugin settings.
Gift categories for this niche
What a new musician wants after buying
Someone has bought a guitar or a digital piano and wants to play a first song. The first weeks are the most fragile: without a plan, practice stalls on chords and the instrument goes into a corner. A lesson or a course at that moment is worth more than any discount on accessories.
At the same time, the buyer listens to music and looks for something to play. A music subscription and concert tickets tie directly to the instrument: people go to a concert for the songs they want to learn. You sell headphones, speakers and audio interfaces yourself, and AI hides them.
Example calculation for an instrument store
Say the store has 250 orders a month. 12% of buyers pick a gift (30 buyers), and 20% of those follow through (6 buyers), for example by signing up for a course or a subscription. The partner payout in this example is €14 per new customer.
6 buyers × €14 = €84, and your 60% is €50.40 a month. This is an illustrative calculation. Expensive instruments sell less often, so the share of buyers who take a course may look quite different for you. Check it against your own stats after two or three weeks.
How to set up gifts in an instrument store
The taxonomy has no separate "Musical instruments" category, so AI works out competitors from your catalog: audio gear, sheet music, method books.
- Keep online courses, music and tickets: they continue the purchase instead of replacing it.
- Leave recording software and notation editors on, unless you sell software yourself.
- You can add specific instrument and audio gear retailers to a blocklist in the dashboard.
- Place a test order with a guitar and strings and see which gifts show up.
- After two or three weeks, compare clicks on courses and music and switch off the weak offers.
What your store could earn
Move the sliders to match your store. The defaults are conservative.
An estimate, not a promise: results depend on your niche, country and partners. Real numbers show up in your dashboard once you're live.
Musical instruments: questions
There's no "Musical instruments" category in the taxonomy. Will competitors show up?
AI hides instrument and audio retailers through neighboring categories, mainly "Electronics & gadgets". You can add specific domains to a blocklist.
I sell lessons myself. Will partner courses compete?
If lessons are in your catalog, AI sees that and hides "Online courses". If not, for someone who just bought an instrument that's the best gift.
Does it work for a vinyl store?
Yes. There AI will most likely hide "Music & podcasts" as a substitute for records and rank concert tickets higher.
A buyer picked an instrument as a gift for a child. Will the offers suit them?
The block is built from store categories, not from age. If your catalog has a lot of children's instruments, switch off the categories you find unsuitable for kids.
Will the courses in the block be for guitar or for any instrument?
Offers come from the "Online courses" category, not a specific instrument. You can switch off any offer that doesn't suit your audience in the dashboard.
How many gifts will someone see who bought a guitar, strings and a tuner together?
One to three. The number of gifts doesn't grow with the cart.
What does it cost?
Nothing. The plugin is free and advertisers pay. Your store gets 60% of the partner payout for every qualifying customer action: a sign-up, subscription or purchase.
Will customers go to my competitors?
No. The AI analysis hides categories that overlap with your catalog: a shoe store will never show a shoe discount. You can also blocklist any domain.
What data do partners get?
No personal data. Your customer's name, email, address and phone number are never shared with ThanklyClub or with advertisers. Matching uses order product categories, order value range, country and language.
Similar store types
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.