An event ticket discount as a gift
A concert, a race, a play or a festival is a gift with emotion. It works best when the event matches the purchase: running shoes and a race, a book and an author talk.

What it means for the customer
The customer gets a discount or promo code for tickets through a ticketing service: concerts, theater, sports events, exhibitions.
When it's hidden. It does not compete with physical goods. Hide it if you organize events or sell tickets yourself.
Example offers
- Ticketing service10% off the first purchase
- Race organizerDiscount on race registration
- Kids' theater listingsSecond ticket as a gift
A gift with your order
This is how the category looks in the thank-you page block.
Discount on race registration
ClaimSecond ticket as a gift
ClaimPartner offers. The store may earn a commission. No personal data is shared with partners.
What the customer sees
The card shows a specific event or type of event: "Race tickets at a discount" or "Discount on shows." The button leads to the ticketing service's page, where the customer chooses a date, a venue and the number of tickets.
The promo code is entered at checkout, and the ticket arrives by email or in an app. When the event theme is close to the purchase, the card reads as a suggestion, not an ad.
Why tickets work right after a purchase
A gift with emotion is stronger than a discount on goods. A buyer of running shoes considers a race, someone who bought a book responds to an author meeting, a parent who bought kids' items looks for a show for the children.
A match between the event theme and the purchase decides everything: without it the click is random, with it the offer looks like a continuation. That is why the AI matches events to your catalog instead of showing everything.
What partners offer and how the store earns
The partner pays for a new user of the service or a first ticket purchase, and the store gets 60% of the payout. The partner confirms the conversion after 14–30 days, sometimes after the event itself, then the earning is visible in your dashboard. Payout goes out via SEPA from €50.
Typical offers:
- a discount on first tickets for new users of the service
- a promo code for concert and festival tickets
- a discount on entry to mass races
- kids' shows and family events at a discount
- tickets to exhibitions and museums at a reduced price
Questions
How do I match events to my audience?
The AI looks at your catalog: a sporting goods store gets races and matches first, a bookstore gets author talks and shows.
What if the event has already happened?
The partner updates offers itself, and outdated ones are removed from display.
Do partners pay for tickets to events that were canceled?
No. If an event is canceled, the conversion is usually rejected. So rely on confirmed earnings in your dashboard.
Does the category suit a kids' goods store?
Yes, kids' shows and family events appear in partners' offers. The AI considers kids' products in your catalog when matching.
When do tickets work best?
Before concert and festival season, and in stores tied to hobbies: sports, books, music. At other times clicks are lower.
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.




