Extra revenue for your shoe store
A customer who buys running shoes gets a free month of a fitness app or a discount on sports nutrition. The partner pays for a new customer, and your store gets a share. By default AI hides competitors, so shoppers never see other shoe stores' deals.
What your customers will see
Someone who just bought running shoes plans to train. Gifts that help them train get the most clicks.
Shows
- Fitness appsWorkout plans and running: the closest match
- Sports nutritionComplements the purchase and doesn't compete with shoes
- Music and podcastsWide audience, good conversion
- Event ticketsRaces, concerts, festivals
Hides
- FootwearDirect competitor to your range
- Sportswear and gearOverlaps with accessories and gear
- Jewelry and watchesWeak match for this audience
You can switch any category on or off manually in the plugin settings.
Gift categories for this niche
What a shoe shopper does right after ordering
They spent a while choosing: checking the size chart, reading about cushioning, comparing colors. They paid, and the tension is gone. They open the thank-you page to see the delivery date and read everything on it. They will open the order confirmation email again while waiting for the courier.
Running and hiking shoes are bought for an activity, so gifts about training land best: a fitness app with a running plan, sports nutrition, music for the run, race tickets. None of it takes a sale from you. AI hides other stores' footwear and sports gear: while the customer is thinking about your pair, they don't need someone else's.
Sample math for a shoe store
Say a shoe store gets 500 paid orders a month. 30% of buyers pick a gift, which is 150 people. 10% of them complete the partner action (an app trial starts or a first sports nutrition order): 15 people. The partner pays, for example, €8 per customer. That gives 15 × €8 = €120, and your 60% share is €72 a month. The numbers are illustrative, not a forecast.
What the partner counts as an action and how much it pays is listed in the offer description in your dashboard. The example just helps you size the numbers.
Shoes sell more before a season: spring, fall, vacation. In those weeks you get more orders, and the block shows on every paid one. Take your own average month and plug it into the formula.
How to set up gifts in a shoe store
The default settings are enough for a shoe store. After that, adjust based on your stats.
- Keep fitness, sports nutrition and music on: for running and sports shoes AI gives them a high score.
- If you sell dress or casual shoes, look at tickets and travel, and switch off individual fitness offers.
- Add competitor domains AI might have missed to the blocklist: regional shoe chains and marketplaces.
- Place a test order and check the thank-you page and the confirmation email on your phone. The block should look like part of your store.
- After 3–4 weeks open the stats and switch off offers that get views but no clicks.
What your store could earn
Move the sliders to match your store. The defaults are conservative.
An estimate, not a promise: results depend on your niche, country and partners. Real numbers show up in your dashboard once you're live.
Shoe stores: questions
Will other shoe stores show up for my customers?
No. “Footwear” and related sports gear are hidden by default for a shoe store, and you can add specific competitor domains to a blocklist.
How many gifts will a customer see if they buy several pairs?
One to three per order. The number of pairs in the cart doesn't change it.
I also sell kids' shoes. What changes?
AI will see children's sizes in your catalog. Fitness apps fit a schoolchild less well, but event tickets and photo printing stay relevant. You can see the score for each category in the categories tab and switch any of them manually.
A customer returned the shoes because of the size. Does the gift disappear?
The gift has nothing to do with what happens to your order. The partner pays for what the customer did on their side: started a trial or placed an order. Returning the pair doesn't affect that.
My shoes are dress shoes for weddings and parties. Will fitness still show up?
AI scores categories against your catalog. For dress shoes, fitness will score well below tickets, restaurants and trips. If you see something that doesn't fit, switch those offers off.
With 500 orders a month, how soon will I reach the payout threshold?
Payouts start at €50 by SEPA. In the example above your monthly share is €72, so you'd pass the threshold in the first month. The money is confirmed after the partner's review, usually within 14–30 days.
What does it cost?
Nothing. The plugin is free and advertisers pay. Your store gets 60% of the partner payout for every qualifying customer action: a sign-up, subscription or purchase.
Will customers go to my competitors?
No. The AI analysis hides categories that overlap with your catalog: a shoe store will never show a shoe discount. You can also blocklist any domain.
What data do partners get?
No personal data. Your customer's name, email, address and phone number are never shared with ThanklyClub or with advertisers. Matching uses order product categories, order value range, country and language.
Similar store types
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.