Order gifts for board game stores
A board game buyer gets a deal on food delivery for game night, festival tickets or a month of streaming. AI won't show other stores' games, toys or books.
What your customers will see
A board game is an evening with friends around one table. Food for that table and weekend plans continue the purchase, so delivery and tickets look natural here.
Shows
- Food deliveryDinner for game night
- Event ticketsFestivals and conventions
- Video streamingWide audience
- Music & podcastsGame podcasts and background music for a session
Hides
- Kids' goods & toysDirect competitor: family games and puzzles
- Books & stationeryRPG books and comics overlap with your catalog
- Electronics & gadgetsVideo games and consoles compete for leisure budget
You can switch any category on or off manually in the plugin settings.
Gift categories for this niche
How people play and buy board games
People buy a board game for an evening with friends or family. Right after paying, the buyer plans that evening: who to invite, what to feed them, how to fill the time. Food delivery for game night is the most direct gift.
Game lovers go to festivals and conventions, listen to game podcasts and watch reviews. Tickets, podcasts and streaming continue the hobby. AI hides kids' toys, books and video games: they share the leisure budget with board games.
Example calculation for a board game store
Say the store gets 600 orders a month. 10% of buyers pick a gift (60 buyers), and 20% of those follow through (12 buyers), for example with a first food order, a ticket or a trial. The payout in this example is €8 per new customer.
12 buyers × €8 = €96, and your 60% is €57.60. Board game buyers often come back for expansions. The block will show on the next order too, but the partner pays for a new customer, so count new buyers.
How to set up gifts in a game store
A board game store is a niche, so keep the gifts around the evening, not around games.
- Keep food delivery, tickets, streaming and podcasts.
- If you run tournaments, switch off tickets from other organizers.
- If you sell puzzles and family games, check that "Kids' goods & toys" is hidden.
- Before conventions and the holiday season, check the ticket offers.
- Place a test order and look at the confirmation email.
What your store could earn
Move the sliders to match your store. The defaults are conservative.
An estimate, not a promise: results depend on your niche, country and partners. Real numbers show up in your dashboard once you're live.
Board games: questions
My buyers are adults. Why is "Kids' goods & toys" hidden?
Partners in that category sell family games and puzzles, the same shelves as yours. If your catalog is only adult strategy games, you can revisit the decision manually.
I run tournaments. Won't partner tickets compete?
If tournaments are sold in your catalog as products, AI will see that and hide "Event tickets". If not, the category stays.
Does ThanklyClub work for a puzzle store?
Yes. For puzzles, AI will most likely rank streaming and audiobooks higher and drop food and events: it's solo leisure.
I sell role-playing games and miniatures. Will gifts change?
The selection stays built around the evening and the hobby. AI will hide books and comics on RPGs as part of your catalog.
How soon after launch will I see the first money?
The partner verifies a customer for 14–30 days, after which the earning becomes available, and payouts go from €50 by SEPA. In our example the income is about €57.60 a month, so you'd pass the threshold in the first month, but expect the first payout a bit later.
Which gifts work in December, when board games are bought as presents?
Food delivery, tickets, and hotels for the holidays. Neutral categories work, while kids' goods and books stay hidden.
What does it cost?
Nothing. The plugin is free and advertisers pay. Your store gets 60% of the partner payout for every qualifying customer action: a sign-up, subscription or purchase.
Will customers go to my competitors?
No. The AI analysis hides categories that overlap with your catalog: a shoe store will never show a shoe discount. You can also blocklist any domain.
What data do partners get?
No personal data. Your customer's name, email, address and phone number are never shared with ThanklyClub or with advertisers. Matching uses order product categories, order value range, country and language.
Similar store types
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.