Upsell — Upsell
A classic upsell is a model with more storage, a bigger pack, an extended warranty. The goal is to raise the order value from the same shopper.
Upsell sells the store's own products. Partner gifts in ThanklyClub are a different mechanic: the store sells nothing extra and gets a share of the partner's payout.
Example
For example, an order of coffee for €18 gets an offer of a 1 kg pack for €30 instead of 500 g. If 10% of 400 shoppers agree, that is 40 × €12 = €480 of extra revenue.
How to calculate it / how it works
Formula: extra revenue = number of shoppers who agree × price difference. Average order value after upsell = (revenue + extra revenue) ÷ number of orders.
For example, an order of coffee for €18 gets an offer of a 1 kg pack for €30 instead of 500 g. Step 1: 400 shoppers see the offer. Step 2: 10% agree, which is 40. Step 3: 40 × €12 = €480 of extra revenue. Step 4: revenue grows from €7,200 to €7,680 and average order value from €18 to €19.20.
Where it shows up in ThanklyClub and common mistakes
You can run upsell and gifts together: upsell is shown before payment, gifts after it, so the shopper never has to choose.
- Offering a version that is twice as expensive: the decision threshold is too high.
- Pushing with a discount that eats the upsell margin.
- Offering something the shopper has already seen and turned down.
- Not checking that the option is clearly better: if the gain is not obvious, the shopper keeps the original product.
FAQ
How is upsell different from cross-sell?
Upsell is a pricier version of the same product. Cross-sell is an extra product added to the main one.
Can I combine upsell and partner gifts?
Yes. Upsell works before payment, gifts are shown after it, so they do not get in each other's way.
When will an upsell not work?
When the price difference is too large or the benefit of the pricier option is not obvious.
Related terms
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