Post-purchase — Post-purchase

Post-purchase mechanics are good because they do not hurt conversion: the purchase is already made, and an offer cannot break it. At worst the shopper just closes the page.

The main placements are the thank-you page, the order confirmation email, the shipping email and the order status page. ThanklyClub uses the first two.

Example

For example, with 1,000 orders a month, the gift block sits on the thank-you page and in the order confirmation email. If 6% of shoppers click a gift, that is 60 visits to partners with the same checkout conversion.

How to calculate it / how it works

How it is set up: the chain after payment is the thank-you page, the confirmation email, the shipping email and the order status page. Each placement is a separate touchpoint with the shopper, and you can calculate CTR and CR for each.

For example, a store has 1,000 orders a month. Step 1: 6% of shoppers click a gift, which is 60 visits. Step 2: 10% of them become partner customers, which is 6 people. Step 3: a €15 payout per customer makes €90. Step 4: the store's 60% share is €54. Checkout conversion is not hurt, because the purchase is already made.

Where it shows up in ThanklyClub and common mistakes

ThanklyClub covers two post-purchase placements: the thank-you page and the order confirmation email. The other placements, the shipping email and the order status page, do other jobs, such as parcel tracking.

• Confusing post-purchase with abandoned cart. They are different stages: in the first the purchase exists, in the second it does not.
• Starting with upsell and forgetting that the shopper cares more about clarity on the order. First the delivery time and the order number, then offers.
• Placing an offer that gets in the way of finding the order number or the email.
• Not measuring each placement on its own, so you never learn which one works better.

FAQ