CTR — Click-Through Rate

CTR is clicks divided by impressions, as a percentage. The metric shows how interesting the offer is to the audience at the moment it is shown.

CTR depends on relevance, copy, placement and how many neighboring offers there are. That is why ThanklyClub shows no more than three gifts: fewer, but better matched, usually get clicked more than a long list.

Example

For example, the gift block was shown 2,000 times and clicked 120 times. CTR = 120 / 2,000 = 6%.

How to calculate it / how it works

Formula: CTR = clicks ÷ impressions × 100%. The more impressions, the more reliable the number.

For example, the gift block was shown 2,000 times and clicked 120 times. Step 1: 120 / 2,000 = 0.06. Step 2: 0.06 × 100 = 6%. Say that after a copy tweak, the same 2,000 impressions get 150 clicks: CTR rises to 150 / 2,000 = 7.5%.

Where it shows up in ThanklyClub and common mistakes

In ThanklyClub, an impression is counted once per request, offer and placement, and a click is counted when the shopper goes through the network link. A click from the email is marked separately, so you can calculate CTR for the thank-you page and for the email on their own.

• Comparing the CTR of the page and the email. They have a different moment and a different audience.
• Chasing CTR and ignoring CR. A loud offer gets clicked, but few clicks become customers.
• Judging CTR on a small number of impressions.
• Showing many offers at once: a long list splits attention, which is why the block holds no more than three gifts.

FAQ