CPC — Cost Per Click

CPC is the standard for search and display advertising. The advertiser pays for the visit and is responsible for turning the visitor into a customer.

For a publisher, CPC pays faster and more predictably than CPA, but a single click payment is usually far smaller than a payment for a customer. ThanklyClub works on CPA: the partner pays for a new customer, not for a click.

Example

For example, the cost per click is €0.30. In a month the ad gets 500 clicks: the advertiser pays €150, even if only five of those clicks became customers.

How to calculate it / how it works

Formula: spend = number of clicks × price per click. The cost per customer = spend ÷ number of customers, and that is the number you can compare with CPA.

For example, the price per click is €0.30. Step 1: the ad gets 500 clicks. Step 2: 500 × €0.30 = €150. Step 3: the clicks produce 5 customers. Step 4: one customer cost €150 / 5 = €30.

Where it shows up in ThanklyClub and common mistakes

In ThanklyClub, clicks are not paid: the partner pays for a new customer. Clicks are still counted, because CTR and EPC are built from them. The network counts no more than three clicks on one offer from one order.

• Comparing CPC and CPA directly. The price of a click and the price of a customer are different things, so compare the price of a customer.
• Choosing cheap clicks without regard to quality. If none of them buy, a cheap click turns out expensive.
• Expecting store income from every click. In ThanklyClub, money comes only for confirmed customers.
• Missing repeat clicks by the same person: the network counts no more than three clicks on an offer from one order.

FAQ