Restaurant delivery service
Gift category
A food delivery discount as a gift with the order
Almost everyone orders food delivery, so a discount on the first order is one of the most mass-market gifts. The partner pays when the customer becomes a new client.
What it means for the customer
The customer gets a discount or free delivery on a first order from restaurants through a delivery service's app or site.
When it's hidden. It does not compete with physical goods. Hide it in stores selling prepared food if they deliver meals themselves.
Example offers
- Restaurant delivery service€10 off the first order
- Healthy food deliveryFree delivery on the first three orders
- Office lunch deliveryDiscount on the first week
A gift with your order
This is how the category looks in the thank-you page block.
Healthy food delivery
Free delivery on the first three orders
ClaimOffice lunch delivery
Discount on the first week
ClaimPartner offers. The store may earn a commission. No personal data is shared with partners.
What the customer sees
A delivery service card appears in the gift block: "Discount on your first order" or "Free delivery." By pressing the button, the customer opens the partner's app or site and signs up. The discount usually applies automatically or with a promo code.
If the service does not operate in their area, they see it on the partner's page. To reduce such cases, offers are matched by the customer's country, and a partner can limit display by region.
Why food delivery works right after a purchase
The order is placed, the person has stepped away from their tasks, and the question "what's for dinner" comes back on its own. Purchases that leave no time for the kitchen pair especially well with delivery: a move, a renovation, gifts for a holiday, a big haul of home goods.
It is the most mass-market of the gift categories. It makes sense to keep it on when the niche has no more precise gift: even if not every customer clicks, the audience is huge.
What partners offer and how the store earns
The partner pays for a new client who placed a first order, and the store gets 60% of the payout. The partner confirms the conversion after 14–30 days, then the earning appears in your dashboard, and payout goes out via SEPA from €50. They pay for a confirmed first order, not a click.
Typical offers:
- a discount on the first order in the app
- free delivery for new clients
- a promo code for orders from restaurants
- a discount on healthy food delivery
- a first office lunch at a reduced price
Questions
Who needs food delivery among my customers?
Almost everyone, especially in cities. It is a basic category worth keeping on when there is no more precise one.
Does the gift work in small towns?
Offers are matched by the customer's country. If the service doesn't operate in their town, the partner usually limits display itself, though such cases can't be fully ruled out.
Do partners pay for repeat orders?
Usually not: under the CPA model, the payment is for acquiring a new client. The exact terms are in the offer.
When does food delivery work best?
When the purchase takes time or energy: a move, a renovation, a big haul of home goods. Otherwise it is a mass-market category with no strong tie to the product.
What if my store sells prepared food?
Then the category competes with you, and the AI hides it by default. You can also exclude individual services through the domain blacklist.
Advertising in this category? Partner terms →
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