New customers for food and grocery delivery

This is a mass offer: food and grocery delivery is ordered by shoppers of electronics, apparel, book, home and kids' stores. It works especially well with city families, for whom a discount on the first order saves both money and time.

The offer is not shown in grocery shops, coffee and tea stores or ready-meal stores, because AI sees an overlap in the assortment. Targeting is by country, so if you operate only in a few cities, tell us at launch.

In this category the winning offer saves money at once and is clear without reading the terms.

• A discount in euros is read faster than a percentage: for example, €5 off the first order.
• If there is a minimum order amount, write it right in the text.
• Free delivery works for small first orders, where the delivery fee puts people off.
• Give the promo code an end date: a couple of weeks is a reason to order today.
• Check that the promo code applies the same way in the app and on the site.

A conversion is the first paid order of a new customer. The postback goes out after payment as pending, and the payout is taken from your rate.

During the 14–30 day review you reject canceled and refunded orders, orders from existing customers and series of orders from one device or address. Confirm orders that were delivered and not disputed.