Skincare brand
Gift category
Beauty and skincare as a gift with the order
Cosmetics are a frequent repeat purchase, so a first-order discount from a new brand interests many shoppers. In cosmetics stores the category is hidden by default.
What it means for the customer
The shopper gets a promo code for a first order at a cosmetics store, a skincare trial set, or a discount on a salon booking.
When it's hidden. It is a direct competitor to cosmetics, perfume and skincare stores. It partly overlaps with pharmacies and health product stores.
Example offers
- Skincare brandTrial set at a discount
- Cosmetics store10% off the first order
- Salon booking service€15 off the first treatment
A gift with your order
This is how the category looks in the thank-you page block.
Cosmetics store
10% off the first order
ClaimSalon booking service
€15 off the first treatment
ClaimPartner offers. The store may earn a commission. No personal data is shared with partners.
What the shopper sees
A card from a skincare brand or cosmetics store appears in the gift block: a trial set, a first-order discount, or a discount on a salon booking. The shopper taps it on the thank-you page or in the order confirmation email and lands on the partner's site.
The promo code is applied at checkout or booking. Shoppers on a phone usually order right away, and if not, the card stays in the confirmation email.
Why cosmetics work after a purchase
Cosmetics are bought again and again, often on a recommendation. A brand the shopper hasn't tried gets its chance right after payment, when the mood is good. A trial set lowers the risk, and a discount makes the decision easy.
The category works best after clothing, shoes, kids' items, coffee and home orders, where it doesn't clash with your range. In cosmetics and perfume stores AI hides the category, and overlap with pharmacies is checked separately.
What partners offer and how it makes money
Partners pay for a new customer: a first order, a treatment booking or a subscription sign-up. Confirmation takes 14–30 days, after which 60% of the payout goes to your store, and withdrawals go out by SEPA from €50.
The offers you see most often:
- a skincare trial set at a discount
- a percentage off the first cosmetics order
- a fixed discount on the first salon treatment through a booking service
- a beauty box subscription with a cheap first box
- free shipping or samples with the first order
Questions
Will my cosmetics shoppers see competitors?
No: for a cosmetics store AI hides this category, and individual domains can be added to the blocklist.
Which gifts are shown in a cosmetics store instead?
Non-competing ones: streaming, photo printing, courses, food delivery, clothing. Details are on the niche page.
Can I exclude specific cosmetics brands?
Yes, partner domains are added to the blocklist in the plugin settings. The other offers in the category keep showing.
Does it suit a pharmacy?
No, it overlaps with pharmacy cosmetics and skincare, so AI hides it or suggests hiding it. Other categories fit pharmacies better, for example streaming or photo printing.
Which clicks better: a trial set or a discount?
It can't be said in advance, it depends on your store's audience. The per-offer stats in the dashboard show clicks and confirmed conversions, so you can compare formats.
Advertising in this category? Partner terms →
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