New customers for cosmetics and beauty salons
People buy cosmetics regularly, and the first order from a new brand is the main barrier. An offer shown after buying clothes or shoes helps remove it.
Offers that work
A trial set with a discount
Lets people try the product before a full-size purchase
A discount on the first order
The classic format for an online cosmetics store
A discount on the first salon treatment
For booking services and salon chains
Who will see your offer
Cosmetics are bought regularly, and shoppers at apparel, shoe, jewelry, flower, gift and tea stores are often interested in skincare. For them a trial set or a discount on a first order is a natural continuation of the purchase.
The offer is not shown in cosmetics stores: AI checks this against the catalog. Salon and booking offers are better shown in apparel and gift stores, where people are getting ready for events.
How to build an offer shoppers pick
For a new cosmetics brand, the hardest thing is getting people to try it, so the offer should lower the risk of the first purchase.
- Offer a trial set or miniatures, so shoppers do not risk a full-size product.
- Say which skin type or need the set is for.
- For salons, state the city and the type of treatment, because a customer in another city cannot use the offer.
- Tell shoppers when the order arrives and whether an opened product can be returned.
- Describe the product without medical claims.
Payment and conversion review
A conversion is the first paid order of a new customer or a completed treatment, if you pay for a service. For salons, the target action and the review period should be agreed separately.
During the 14–30 day review you reject refunds, canceled orders and bookings the customer did not show up for. Confirmed conversions are paid at the offer's rate.
Questions
Will we end up in a competing cosmetics store?
No. For cosmetics stores AI hides this category by default.
Can I limit the display by order amount?
We agree on a limit by order amount at launch: for now targeting works by country and store category.
Can I advertise professional cosmetics for salons?
The network's audience is online store shoppers, so consumers. We will discuss professional products individually.
What about customers who did not show up for the treatment?
Reject that conversion during the review. For services you can write the completed visit as the target action.
Will the offer appear in a flower and gift store?
Yes. There is no overlap with your catalog, and the person is choosing a gift for themselves or for someone else.
How stores see this category: Beauty and cosmetics →