Running apparel store
Gift category
Sports gear as a gift with the order
Activewear, mats, dumbbells and backpacks make a good gift for active shoppers. In sports and shoe stores the category is hidden because it overlaps with their catalog.
What it means for the customer
The shopper gets a promo code for a first order at a store selling sportswear, home workout equipment or outdoor gear.
When it's hidden. It competes with sports stores, shoe stores that carry running models and clothing stores with sport lines. AI hides the category for them.
Example offers
- Running apparel store15% off the first order
- Home workout equipment€10 off orders over €50
- Outdoor gearFree shipping
A gift with your order
This is how the category looks in the thank-you page block.
Home workout equipment
€10 off orders over €50
ClaimOutdoor gear
Free shipping
ClaimPartner offers. The store may earn a commission. No personal data is shared with partners.
What the shopper sees
On the thank-you page and in the order confirmation email, a card from a sports store appears with a short offer: a discount on the first order, a fixed amount above a threshold, or free shipping. Tapping it takes the shopper to the partner's site, where the promo code is waiting.
From there everything happens on the partner's side: the shopper picks a mat, a kit or a backpack and enters the code at checkout. Nothing needs to be done in your store, and the card in the email stays available until they decide to come back.
Why gear works after a purchase
Sport is bought in sets. Someone who bought running shoes will need socks, a bottle and a kit, and whoever bought dumbbells will probably think about a mat. The gift lands while the urge to get started is still fresh.
It works well after cosmetics, electronics, books, coffee and pet orders: those shoppers often have a reason for walks, runs and hikes. In sports and shoe stores AI hides the category, since it takes sales from the store itself.
What partners offer and how your store earns
Partners in this category pay for a new customer, meaning a confirmed first order. After the partner's check within 14–30 days, your store gets 60% of the payout, and withdrawals go out by SEPA from €50.
Offers you'll typically see:
- a percentage off the first sportswear order
- a fixed discount above a cart threshold for home equipment
- free shipping for new outdoor-store customers
- a trial kit or a gift with the first order
- a discount on seasonal items: running, winter sports, hiking
Questions
Why doesn't gear show up in a shoe store?
Running shoes and gear are often sold together. To avoid sending the shopper away, the category is hidden by default.
Does the gift suit a pet store?
For dog owners, yes: walks, runs with the dog and hiking gear.
Is the category seasonal?
Mostly by sport: winter brings skis and snowboards, spring brings running and cycling, summer brings hiking and water sports. Partners rotate offers by season, and the dashboard shows which ones are getting clicks now.
Does it fit a healthy food store?
It does, as long as you don't sell sports goods yourself. Shoppers who care about nutrition often start training too. If your catalog has shakers, bottles or equipment, AI will assess the overlap.
Can I keep only outdoor gear?
You can switch the whole category on or off, and block individual partners by domain. If few partners match your profile, offers may repeat more often.
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.