Coffee roaster
Gift category
Coffee and tea as a gift with the order
Almost everyone drinks coffee or tea, and a bean or tea subscription is a good reason to try a new roast. In coffee and tea stores the category is hidden.
What it means for the customer
The shopper gets a discount on a first order of whole beans, capsules, tea or a subscription with regular delivery.
When it's hidden. It is a direct competitor to coffee and tea stores. It partly overlaps with grocery and kitchen appliance stores that also sell coffee.
Example offers
- Coffee roasterTrial set for €5
- Coffee subscriptionFree first delivery
- Tea shop10% off the first order
A gift with your order
This is how the category looks in the thank-you page block.
Coffee subscription
Free first delivery
ClaimTea shop
10% off the first order
ClaimPartner offers. The store may earn a commission. No personal data is shared with partners.
What the shopper sees
A card from a roaster or tea shop appears in the gift block: a trial set, a first-order discount or a free first subscription delivery. The shopper taps it on the thank-you page or in the order confirmation email and lands on the partner's site.
The promo code is applied at checkout. A trial set isn't needed right away, and the confirmation email holds the card: the next morning the shopper can return to it with their first cup.
Why coffee and tea work after a purchase
Coffee and tea get used up and bought again, so a first discount at a new roaster quickly becomes a habit. A shopper who bought a book, tableware or cosmetics easily adds a cup of something to the pleasure of the purchase.
The category suits bookstores, home goods, electronics, cosmetics and clothing stores best. In coffee and tea stores AI hides it, and for espresso machine sellers it suggests keeping it as long as they don't sell beans.
What partners offer and how it makes money
The partner pays for a new customer, meaning a first confirmed order or a subscription start. After the check within 14–30 days 60% of the payout goes to your store, and withdrawals go out by SEPA from €50.
Formats you'll see:
- a trial set of beans or tea at a reduced price
- a free first subscription delivery
- a percentage off the first order
- a discount on a tea or coffee gift set
- free shipping for new customers
Questions
Why does coffee suit a bookstore?
A book and a cup of coffee is a familiar pair. Book buyers are happy to try new varieties.
What about an espresso machine store?
If you sell only machines, a discount on beans complements the purchase. If you sell coffee too, AI will hide the category.
Can I show coffee in a store that sells tea?
If you sell only tea, AI will assess the overlap: some tea drinkers also drink coffee, but it may suggest hiding the category. You confirm the decision.
Do coffee subscriptions convert well?
A subscription is repeat revenue for the partner, so these offers tend to be attractive to them. You see clicks and confirmed conversions per offer in the dashboard.
Does it suit a gift store?
Often not: tea and coffee gift sets overlap with a gift store's range. AI will evaluate the catalog and will most likely suggest hiding it.
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.