Order gifts for wine shops, without alcohol
A buyer of a case of Rioja gets a cooking kit to pair with the wine, a deal on a hotel in a wine region or a delivered dinner. The gifts are not alcohol: the "Wine & alcohol (18+)" category is sensitive in the network, and for a wine store AI hides it as a competitor too.
What your customers will see
Wine is rarely drunk alone: people buy it for dinner, for guests, for a trip. Gifts about food and travel complement the bottle instead of competing with it.
Shows
- Meal kitsDishes people pair with wine
- Travel & hotelsWine tourism and weekends in wine regions
- Food deliveryDinner to go with the bottle
- Event ticketsConcerts and festivals
Hides
- Wine & alcohol (18+)Direct competitor, and a sensitive category
- Grocery deliverySupermarkets sell the same wine
- Flowers & giftsGift baskets with wine overlap with your range
You can switch any category on or off manually in the plugin settings.
Gift categories for this niche
How people buy wine and what they want after the order
People buy wine for an occasion: a dinner, guests, a weekend, a gift. A minute after paying, the buyer is already thinking about the evening, not the bottle: what to serve with the Rioja, where to spend a weekend in a wine region. That's why food and travel land at the right moment.
The gifts in the block contain no alcohol. The "Wine & alcohol (18+)" category is sensitive in the network, and for a wine store it's also hidden as a competitor. AI removes grocery delivery as well, since supermarkets sell the same wine.
Example calculation for a wine shop
Say a wine shop gets 600 orders a month. 8% of buyers pick a gift (48 buyers), and 25% of those follow through (12 buyers), for example with a first order or a booking. The payout in this example is €10 per new customer.
12 buyers × €10 = €120, and your 60% is €72. Wine sales are uneven. If you get twice the orders before the holidays at the same rates, you'd earn €144. The numbers are illustrative, and real results depend on the offers in your block.
How to set up gifts in a wine shop
Two things matter for wine shops: no alcohol in the block, and gifts that fit the occasion.
- Check in the dashboard that "Wine & alcohol (18+)" is still off.
- Keep meal kits and food delivery: they go with a bottle and don't sell wine.
- For collector and expensive wines, keep travel: wine tourism fits the theme.
- If part of your orders are gift baskets, look at how the block appears in the confirmation email.
- Open the block on your phone after a test order.
What your store could earn
Move the sliders to match your store. The defaults are conservative.
An estimate, not a promise: results depend on your niche, country and partners. Real numbers show up in your dashboard once you're live.
Wine shops: questions
Will the buyer see alcohol from other partners?
No. "Wine & alcohol (18+)" is off by default for every store, and for a wine store AI also marks it as a direct competitor.
Do I need to change anything in my age verification?
No. You run age verification for wine sales yourself, as before. The gifts in the block aren't alcohol, so they need no special settings.
Which gifts suit expensive wines?
The ones that extend the evening: hotels in wine regions, dinners, tickets. Offers that don't match your store's level can be switched off in the dashboard.
I also sell spirits and beer. What changes?
The same rule covers the whole alcohol group: AI hides the alcohol category and the block is built from neutral categories.
Can I show only travel, without food?
Yes. You turn categories on and off in the dashboard, and the block shows as many gifts as remain, up to three.
I run tastings and sell wine courses. What about online courses?
The "Online courses" category isn't about wine. If a sommelier course turns up among the offers, you can switch it off individually.
What does it cost?
Nothing. The plugin is free and advertisers pay. Your store gets 60% of the partner payout for every qualifying customer action: a sign-up, subscription or purchase.
Will customers go to my competitors?
No. The AI analysis hides categories that overlap with your catalog: a shoe store will never show a shoe discount. You can also blocklist any domain.
What data do partners get?
No personal data. Your customer's name, email, address and phone number are never shared with ThanklyClub or with advertisers. Matching uses order product categories, order value range, country and language.
Similar store types
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.