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Guides for online store owners
How to earn from your thank-you page, grow average order value and stay GDPR compliant.
Post-Purchase Marketing: A Touchpoint Map From Payment to the Next OrderPost-purchase marketing is everything a store does for a customer after payment: confirmation, delivery updates, help with the product, a review, a return and a reason to order again. A well-built post-purchase path reduces support requests and returns and prepares the next sale.
Cross-Marketing for Online Stores: How to Run Joint Promotions With BrandsCross-marketing is joint promotion with a company that has a similar audience but sells something different: you show its offer to your customers, and it shows yours to its own. It works when the partner doesn't compete with you, the benefit to the customer is clear and you can measure the result.
Abandoned Carts in an Online Store: Causes, Emails and How They Compare to Post-PurchaseShoppers mostly abandon carts because of unexpected costs, a long checkout and distrust of the payment step, so fix the checkout first and set up reminder emails second. The second half of this article covers when it pays more to invest in people who already bought than in those who left.
Ecommerce LTV: Formulas, a Worked Example and How to Increase ItLTV (lifetime value) is how much profit a customer brings over the whole relationship with the store. For an online store, you calculate it from margin, not revenue, and compare it with customer acquisition cost (CAC). That tells you how much you can afford to spend on ads.
Repeat Sales in an Online Store: How to Build a SystemRepeat sales grow when the customer is happy with the first order and the store reminds them at the right moment: when a product runs out, a fitting new item arrives or the season changes. Below is a six-step system you can run on WooCommerce without a big CRM.
European Accessibility Act (EAA) for Online Stores: Requirements and an Action PlanSince 28 June 2025, the requirements of Directive (EU) 2019/882 (the European Accessibility Act) apply to e-commerce services: an online store that sells to consumers must be usable by people with disabilities. Microenterprises providing services are exempt, but every other store needs to check its site and publish accessibility information.
GDPR and Sharing Data With Partners: What an Online Store Can DoUnder GDPR, an online store can share customer data with partners only with a lawful basis, a clear notice to the customer and the right contract. The safest setup for joint promotions is to share no personal data at all: the customer clicks through to the partner on their own.
CPA Model for Ecommerce: Pay for Results From Both SidesCPA (cost per action) is a model where you pay not for impressions or clicks but for a specific action: an order, a signup, a first payment. An online store can sit on either side: paying partners for new customers, or earning money by showing other companies' offers to its own customers.
Extra Revenue for Online Stores: How to Earn From Traffic and CustomersAn online store can earn from more than product margin: from its visitors, through affiliate programs, partner gifts after purchase, brand placements and paid services. Below are seven sources, how much work each takes and where it can hurt sales.
WooCommerce Thank-You Page: How to Customize It Without Breaking AnythingIn WooCommerce the thank-you page is the order-received endpoint inside the checkout page, and you can change it four ways: hooks, a template override, the site editor in a block theme or a plugin. Below: when to pick which, and the mistakes that come up most often.
Order Confirmation Email: Structure, Block Examples and WooCommerce SetupAn order confirmation email should answer three questions at a glance: what did I buy, how much did I pay and when will it arrive. Nearly every customer opens it, so after the required part there is room for one useful block.
Post-Purchase Upsell: How Offers After Checkout WorkA post-purchase upsell is an offer the customer sees after paying: add a product to the order in one click, take a coupon or a partner's gift. It doesn't get in the way of the main purchase, so you can be bolder with it than with an upsell in the cart.
How to Increase Average Order Value in Your Online Store: 10 Ways That WorkAverage order value grows when it is easy and worthwhile for the customer to add one more item: because of a free shipping threshold, a ready-made bundle or a fitting suggestion in the cart. Here are 10 ways, how to measure them and where on the site each one belongs.
Ecommerce Thank-You Page: Must-Have Elements and Useful BlocksOn the thank-you page a customer should confirm within seconds that the order went through and understand what happens next. Everything else, whether a newsletter signup, a review request, a gift or the next order, comes after that and must not distract from the main message.
Thank-You Page Monetization: How a Store Can Earn After CheckoutThank-you page monetization is revenue a store earns after the order is paid: from its own upsell or from partners whose offers the customer sees. Below are five models, their upsides and risks, and a way to calculate what one order brings in.