New customers for travel and hotels
Swimwear, a suitcase, a guidebook: many purchases happen before a trip. A discount on a hotel or an activity at that moment fits the shopper's plans.
Offers that work
A discount on the first booking
Clear value for any traveler
A discount on a tour or activity
A small check and a quick conversion
An in-app bonus for the next trip
Builds repeat bookings
Who will see your offer
Swimwear, suitcases, guidebooks, sportswear, cameras: many purchases are made before a trip, and a discount on a stay or an activity fits into the plan. The offer works best before vacation season, holidays and long weekends.
If a store sells bookings or tours itself, AI will hide your offer. In other stores it appears as a gift with the order next to offers from other categories.
How to build an offer shoppers pick
A trip is planned in advance, so the validity period and the cancellation terms matter in the offer.
- State how long the discount is valid: until the booking date or until the trip date.
- Show what is covered: hotels, apartments, activities or tickets.
- Name a minimum amount or length of stay if the discount depends on it.
- Make a separate offer for activities: a small check and a quick decision.
- Apply the promo code through the link so shoppers do not have to type it in.
Payment and conversion review
A booking and the trip itself are separated in time, and cancellations in this category are common. So it is better to count the conversion with the free cancellation period in mind and set the review closer to 30 days.
During the review, reject canceled bookings and duplicates. If you prefer to pay for a completed stay, write that into the offer terms: you define the target action and the review period.
Questions
How are bookings made a month later counted?
The attribution window is set in the offer. Confirmation comes after the 14–30 day review, with cancellations taken into account.
Can the order amount be taken into account?
Yes, an offer can be shown only for orders above a certain amount.
What about bookings canceled after confirmation?
While the review runs, you reject that conversion. If a cancellation comes later, we will agree on how to handle it at launch.
Should I pay for the booking or the stay?
Your choice. Paying for the stay is safer, but the review period has to be agreed separately. A booking is verified faster.
Can the offer be tied to a season?
We discuss the terms of seasonal campaigns at launch: display dates, rate and countries.
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