New users for software and online tools
After buying a laptop or a phone, a person sets up the device and chooses what to install. They see your trial at exactly that moment.
Offers that work
An extended trial
Gives time to try the product on the new device
A discount on the first year
Works for annual subscriptions
Extra cloud storage
Useful right away after buying a phone
Who will see your offer
After buying a laptop, phone or tablet, a person sets up the device and picks programs. Cloud storage, antivirus, a VPN, an editor or a password manager fit right into that setup. The offer works best in electronics stores, and also in book and home goods stores.
If a store sells software licenses itself, AI will hide your offer. The offer is meant for consumers, who make up most of the shoppers in online stores.
How to build an offer shoppers pick
People buy software when it is clear what problem it solves on this device.
- Tie the offer to the device: cloud storage for photos on a phone, an editor or protection for a laptop.
- State how long the trial lasts and whether a card is needed.
- Check that sign-up is easy on a phone, since the link is often opened there.
- Describe one main feature instead of a long list.
- Say how to move data from the old device, if that matters.
Payment and conversion review
The target action is a sign-up, a trial subscription start or a first payment. For software with a free tier, pay for an action that means real use, for example an install and a login.
During the 14–30 day review you reject duplicate accounts, test sign-ups and existing users. If retention matters, set a 30 day review and confirm only those who stayed.
Questions
Will the offer appear in a store that sells licenses itself?
No: AI finds licenses in the catalog and hides the category.
Is the model suitable for B2B software?
The network's audience is online store shoppers. If your product is for businesses, we will discuss individually whether it fits.
Should I pay for an install or a subscription?
Your choice. An install is easier to verify. A paid subscription gives a better-quality customer, but the rate for it is higher.
How do I tell a new user from an existing one?
The sub ID arrives in the link. You save it at sign-up and reject the conversion if that account is already in your database.
Does the offer work on mobile?
The shopper sees the gift on the thank-you page or in the email, and the link opens on any device. Make sure your sign-up page works well on a phone.
How stores see this category: Software and services →