New subscribers for your meal kits

It works best in cookware and kitchen appliance stores, coffee and tea shops, cookbook and kids' stores. A person who just bought a frying pan, a blender or a recipe book is in the mood to cook, and a box with ingredients and recipes answers the question of what to cook.

Family boxes are most visible in kids' and home goods stores. In grocery and ready-meal stores AI hides the offer because the assortment overlaps.

A meal kit is a subscription with regular deliveries, and shoppers worry they will be charged every week.

• Explain right away how to skip a week or cancel the subscription, because that is the main fear.
• State the price of the first box and the number of servings.
• Match the menu to the store: desserts for coffee, pan or oven dishes for cookware.
• Make the start simple: a promo code that fills in automatically from the link.
• List the delivery regions so shoppers do not find out at the end that you do not deliver to them.

Most often the target action is payment for the first box by a new customer. The postback goes out as pending after payment.

During the 14–30 day review you reject orders canceled before shipping, refunds and customers who have ordered from you before. This way you do not pay for people who did not really become customers.