New learners for language learning
In Spain and the EU people learn languages for work, relocation and travel. A trial shown after a purchase reaches a broad audience with money to spend.
Offers that work
A free month of premium
The classic trial for apps
A free first lesson with a teacher
For schools with live classes
A trial week for kids
Works in kids' and book stores
Who will see your offer
People learn languages for work, relocation, travel and school, so the offer fits a broad audience: shoppers of books, electronics, kids' goods and apparel. Parents are a separate audience for children's programs and classes with a teacher.
If you have different programs for different countries or languages, set up separate offers, each with its own country. That way Spanish for newcomers and English for locals do not get mixed into one offer.
How to build an offer shoppers pick
The shopper is comparing you with free apps, so they need a reason to try your course in particular.
- Explain what is different about your method: speaking from the first lesson, short lessons or a live teacher.
- Name the language and the level: Spanish from zero is clearer than language learning.
- For children's programs, state the age and the class format, because parents read terms carefully.
- Offer a trial without a card if you can, so more people reach the first lesson.
- Say what happens after the trial: the subscription, the price, how to cancel.
Payment and conversion review
A conversion is a subscription activation, payment for a first class or another action you set in the offer. For live classes the first paid lesson is a common choice, for apps the start of a paid subscription.
During the 14–30 day review, reject cancellations during the trial, refunds and repeat sign-ups. If the attribution window is long, count from the click date, not the payment date.
Questions
Can I show the offer only in certain countries?
Yes, targeting by the shopper's country is a basic offer setting.
How is a conversion counted?
Through a postback with the click ID. The review takes 14–30 days, and the period is fixed in the offer.
Do I need a separate offer for each language?
If the deals differ in price or text, yes. Each offer has its own country and its own rate.
Can I show the offer only to parents?
There is no direct targeting by age, since we receive no personal data. But a children's program is best shown in kids' stores, and targeting by store category allows that.
How do I protect myself from sign-ups made just for a bonus?
Pay for an action that is hard to do just for a bonus: payment for a first lesson or a paid subscription. The rest gets filtered out during the 14–30 day review.
How stores see this category: Language learning →