Sports nutrition store
Gift category
Sports nutrition as a gift with the order
A discount on protein or bars pairs well with a sneaker or training-kit purchase and doesn't compete with those sales.
What it means for the customer
The shopper gets a first-order discount at a sports nutrition store: protein, bars, isotonic drinks, trial packs.
When it's hidden. It competes with sports nutrition and sporting goods stores that carry these items. It also overlaps with Health and Supplements, which is enabled manually only.
Example offers
- Sports nutrition store€10 off the first order
- Protein barsTrial pack for €1
- Isotonics for runners15% off the first purchase
A gift with your order
This is how the category looks in the thank-you page block.
Protein bars
Trial pack for €1
ClaimIsotonics for runners
15% off the first purchase
ClaimPartner offers. The store may earn a commission. No personal data is shared with partners.
What the shopper sees
A card from a sports nutrition store appears in the gift block: for example, a first-order discount or a trial pack of bars. The shopper taps it on the thank-you page or in the order confirmation email and lands on the partner's site.
The promo code is applied at the partner's checkout. The shopper doesn't need to sign up in your store again, and if they want to think about it, the card stays in the email.
Why sports nutrition works after a purchase
Sports nutrition is bought on repeat: the protein tub runs out, bars are needed for training. That's why a first-order discount at a new store appeals to someone who will keep ordering anyway.
The category is strongest after shoes, clothing, electronics and equipment, in other words after training-related purchases. The partner wants a new customer who reorders, so these offers look good for everyone involved. In sports nutrition stores and sporting goods stores that carry such items, AI hides the category.
What partners offer and how it makes money
The partner pays for a new customer's first confirmed order. The check takes 14–30 days, after which 60% of the payout is credited to your store, and you withdraw by SEPA from €50.
Formats you'll see:
- a euro discount on the first order
- a trial pack of bars or single-serve sachets
- a discount on the first purchase of isotonics or running gels
- free shipping for new customers
- a protein subscription with a discount on the first delivery
Questions
Is sports nutrition the same as supplements?
No, they are separate categories in the taxonomy. Sports nutrition is a standard category, while Health and Supplements is sensitive and enabled manually.
How can I tell whether shoppers click on sports nutrition?
The dashboard shows stats for each offer: impressions, clicks and confirmed conversions.
Do sports nutrition partners need special approval?
Sports nutrition is a standard category in the taxonomy, but the network still moderates offers. If a specific partner's wording worries you, add its domain to the blocklist.
Does it suit a health food store?
Usually yes, as long as you don't sell protein and bars yourself. Shoppers of organic food often care about training nutrition too, but AI will check the overlap with your range.
What if I sell some sports nutrition myself?
Run the catalog analysis. If the overlap is small, AI may suggest keeping the category, and if it's significant, it will suggest hiding it. You make the final call.
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