Online bookstore
Gift category
Books and stationery as a gift with the order
A discount on books or stationery interests readers, students and parents of schoolchildren. In bookstores the category is hidden as competing.
What it means for the customer
The shopper gets a promo code for a first order at a bookstore, a notebook and planner store, or an art supplies shop.
When it's hidden. It is a direct competitor to bookstores and stationery stores. It partly overlaps with kids' stores that sell books and school supplies.
Example offers
- Online bookstore10% off the first order
- Notebooks and planners€5 off orders over €25
- Art suppliesFree shipping
A gift with your order
This is how the category looks in the thank-you page block.
Notebooks and planners
€5 off orders over €25
ClaimArt supplies
Free shipping
ClaimPartner offers. The store may earn a commission. No personal data is shared with partners.
What the shopper sees
A card from a bookstore, notebook store or art supplies shop appears in the gift block: a first-order discount, an amount above a threshold or free shipping. The shopper taps it on the thank-you page or in the order confirmation email and lands on the partner's site.
The promo code is applied at checkout. Choosing a book or a planner can be unhurried, and the card in the confirmation email stays at hand until the shopper decides to return.
Why books and stationery work after a purchase
Books and notebooks are bought as a small treat. A shopper who just paid for an order happily adds something light for themselves or as a present, and a first-order discount removes the last doubt.
The category works well before holidays and the school year, and in coffee, tea, home goods, electronics and kids' stores. In bookstores and stationery stores AI hides it, and for kids' stores it assesses the overlap on school supplies and children's books.
What partners offer and how your store earns
The partner pays for a new customer, meaning a first confirmed order. The check takes 14–30 days, then 60% of the payout is credited to your store, and withdrawals go out by SEPA from €50.
Offers you'll see:
- a percentage off the first book order
- a fixed discount above a threshold on notebooks and planners
- free shipping for new customers
- a discount on art supplies: paints, sketchbooks, kits
- school sets at a discount before the school year
Questions
When does this gift work best?
Before the school year and holidays, and in tea, coffee and home goods stores.
Does it overlap with audiobooks?
These are separate categories. For a bookstore, AI may hide both if the catalog has paper and digital editions.
Does it suit a store that sells e-books?
E-books and audiobooks are a separate category, so paper books don't interfere. But if your catalog has both, AI may hide them. The decision is yours.
What does a book offer look like in the confirmation email?
A partner card with a name and a short offer line, like other categories. The block holds one to three gifts, so books share the space with the others.
Can I keep only art supplies?
You can switch the category on or off as a whole, and remove specific partners by domain in the blocklist.
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.