Gifts for moms with every order
A buyer of a nursing pillow or a support belt gets a photo book about the first months, a grocery delivery discount or home cleaning. AI hides other stores' kids' goods and maternity clothing.
What your customers will see
During pregnancy and the first months with a baby it's hard to get to a store, and there's no energy for cleaning. Gifts that give time back and keep photos of these months are needed most here.
Shows
- Photo printing & albumsA photo book of pregnancy and the first months
- Grocery deliveryNo need to go out with a baby
- Home services & cleaningHelp around the house
- E-books & audiobooksListen while feeding
Hides
- Kids' goods & toysDirect competitor
- ClothingMaternity wear overlaps with your catalog
- Health & supplementsPrenatal vitamins: a sensitive topic and part of your range
You can switch any category on or off manually in the plugin settings.
Gift categories for this niche
What a pregnant or new mother needs
Pregnancy and the first months with a baby are a time of too few hands, too little sleep and too few hours in the day. A buyer of a nursing pillow or support belt orders online because getting to a store is hard. She needs gifts that give time back.
Grocery delivery and cleaning help right away. A photo book keeps the months that pass quickly, and audiobooks can be listened to when your hands are full of baby. AI hides kids' goods, maternity wear and supplements, and vitamins are also a sensitive topic.
Example calculation for a maternity store
Say the store gets 400 orders a month. 15% of buyers pick a gift (60 buyers), and 20% of those follow through (12 buyers), for example by ordering groceries, booking a cleaning or ordering a photo book. The payout in this example is €10 per new customer.
12 buyers × €10 = €120, and your 60% is €72. Here the offers solve a real problem for the buyer, so we assumed a higher share of buyers picking a gift than in other examples. It's an assumption, not a result.
How to set up gifts in a maternity store
In this niche, tone matters more than mechanics: the buyer is tired and needs simple offers.
- Keep grocery delivery, home services and photo printing.
- Hide kids' goods and clothing if you sell them.
- Don't turn on prenatal vitamins: it's a sensitive topic, and the decision is better left to a doctor.
- Open the block on a phone screen after a test order.
- Don't stack many promotions: one to three gifts is enough.
What your store could earn
Move the sliders to match your store. The defaults are conservative.
An estimate, not a promise: results depend on your niche, country and partners. Real numbers show up in your dashboard once you're live.
Maternity & nursing: questions
Can I show prenatal vitamins?
Only if you turn on "Health & supplements" yourself. For your store AI marks that category as both overlapping and sensitive, so it's better to leave it off.
How is this different from a kids' goods store?
The selection leans toward the mother: time and help, not toys. If you sell both, AI will account for both parts of your catalog.
Won't the block have inappropriate offers?
Alcohol and dating are off by default, and betting, loans and 18+ are banned across the network. Any single offer can be switched off in the dashboard.
A customer orders before the birth and receives it after. When should she see the gifts?
The block appears right after payment, and the confirmation email stays in her inbox. Grocery delivery and cleaning will be useful after the birth too.
I also sell gifts for expecting mothers. What gets hidden?
Flowers & gifts become competitors, and AI hides them. Neutral categories stay.
Which gifts suit dads, if he places the order?
The block doesn't detect who the buyer is. Home services, grocery delivery and audiobooks suit him too.
What does it cost?
Nothing. The plugin is free and advertisers pay. Your store gets 60% of the partner payout for every qualifying customer action: a sign-up, subscription or purchase.
Will customers go to my competitors?
No. The AI analysis hides categories that overlap with your catalog: a shoe store will never show a shoe discount. You can also blocklist any domain.
What data do partners get?
No personal data. Your customer's name, email, address and phone number are never shared with ThanklyClub or with advertisers. Matching uses order product categories, order value range, country and language.
Similar store types
Connect your store in 5 minutes
The plugin is free. You get 60% of the partner payout for every new customer.