ThanklyClub vs Rokt: a comparison for online stores
Rokt is a large platform for monetizing the moment of purchase: cart, payment, order confirmation, and its own ad channel. ThanklyClub does one thing: it shows 1–3 partner gifts after payment in a WooCommerce store. Here is how they differ and who each one fits.
| Criteria | ThanklyClub | Rokt |
|---|---|---|
| What it is | A free WooCommerce plugin and a network of partner offers | An e-commerce monetization platform: upsells in the cart and after purchase, offers on order confirmation (Rokt Thanks), payments (Pay+), and the Rokt Ads channel |
| Platforms | WooCommerce | Per the Rokt Thanks FAQ: Shopify (via the Aftersell app), BigCommerce, Magento, WooCommerce, and custom sites through the SDK and API |
| Where offers appear | Thank-you page and order confirmation email | Cart, checkout, payment, and order confirmation, depending on the product |
| How the store earns | 60% of the partner's payout for each new customer | In Rokt Thanks on Shopify, revenue when a shopper accepts an offer; the store's share is not publicly disclosed |
| Data used to match offers | Product categories, order total range, country, language. Names, emails, addresses, and phone numbers are not sent | Per Aftersell docs, first-party shopper data: name, gender, age, email, address, city, country, language |
| Protection from competitors | AI hides categories that overlap with your range; a manual domain blocklist | Offers are matched by Rokt's AI layer, Rokt Brain; details of competitor filtering are not described in public materials |
| Customers | Small and mid-sized WooCommerce stores in the EU | Large brands: Rokt's site lists Ticketmaster, PayPal, Uber, Booking.com, and others |
| Cost to the store | Free, no subscription | Rokt Thanks for Shopify is free to connect, per Aftersell docs |
Where Rokt is stronger
Scale. Rokt operates in 17 countries, and its site lists customers such as Ticketmaster, PayPal, Uber, and Booking.com. A platform like that has more advertisers, more data to match offers, and separate products for each step of the purchase: cart upsell, post-payment upsell, offers on confirmation, and a payments service.
If you are a large retailer with your own development team and millions of transactions, Rokt gives you more levers: you can monetize the whole purchase path, not only the page after payment.
Where ThanklyClub is simpler
ThanklyClub is built for a store that has no separate monetization team. Install the plugin, run the AI catalog analysis, check the categories, paste the key. No SDK integration and no negotiations.
The gift doesn't get in the way of checkout: the block appears only after payment, on the thank-you page and in the order confirmation email. If the server is unavailable, the page simply loads without the block.
Shopper data
According to Aftersell's documentation (Rokt's app for Shopify), Rokt Thanks uses shopper data to match an offer: name, gender, age, email, address. Rokt says this data stays private to the store.
ThanklyClub picks a gift without personal data: the server receives the product categories in the order, an order total range, country, and language. You can also stop product titles from being sent, in the plugin settings. For a store in the EU, that makes the GDPR conversation simpler.
Verdict
Rokt suits a large retailer that wants to monetize the whole purchase path and is ready to integrate and work with shopper data. ThanklyClub suits a WooCommerce store that wants extra income from the thank-you page with no subscription, no personal data shared, and control over which gift categories shoppers see.
FAQ
Does Rokt work with WooCommerce?
According to the FAQ on the Rokt Thanks page, yes, along with Shopify, BigCommerce, and Magento. Rokt does not publicly describe onboarding terms for small stores.
Can I use ThanklyClub and Rokt at the same time?
Technically both blocks can sit on the order confirmation page, but two sets of offers in a row compete for the shopper's attention. It is better to pick one solution for the thank-you page.
How much does Rokt pay the store?
Rokt publishes its own estimates of revenue per transaction but does not disclose the store's share. With ThanklyClub the share is fixed: 60% of the partner's payout.
Sources
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The plugin is free. You get 60% of the partner payout for every new customer.