New customers for sports nutrition
A shopper who bought running shoes or workout gear is about to train. A discount on protein or bars complements their purchase and does not compete with it.
Offers that work
A discount on the first order
The clearest format for a sports nutrition store
A trial set at a symbolic price
Removes doubts about taste and quality
Free delivery
Fits small first orders
Who will see your offer
Shoppers of running shoes, sportswear, watches and heart-rate monitors are about to train, and sports nutrition continues the same theme. Apparel and electronics stores fit too. You overlap with a catalog only in sports stores that sell nutrition, and there the offer is hidden.
The block is built from different categories, so next to your offer there may be, for example, a fitness app: the two complement each other instead of competing. Vitamins and supplements belong to a separate sensitive category of supplements.
How to build an offer shoppers pick
People buy sports nutrition for taste and ingredients, so the offer should remove doubts about quality and make the start clear.
- Offer a trial set or a small pack, so people can judge the taste without a big purchase.
- List the flavors and the main ingredients in one line.
- Do not present ordinary sports nutrition as a medicinal product: supplements are shown separately and only in stores that turned them on manually.
- Offer free delivery for small first orders.
- State the shipping country and how many days an order takes to arrive.
Payment and conversion review
A conversion is the first paid order of a new customer. If the rate depends on the basket size, write that into the offer terms: we discuss rate terms individually.
During the 14–30 day review you reject refunds, canceled orders and purchases by existing customers. Confirmed conversions are paid at the offer's rate.
Questions
Will we be shown in sports stores that sell sports nutrition?
No: AI sees sports nutrition in the catalog and hides the category.
Can I advertise supplements in this category?
No. Vitamins and supplements belong to a separate sensitive category, which stores turn on manually.
What counts as a supplement and what as ordinary sports nutrition?
Vitamins and supplements belong to a separate sensitive category, which stores turn on manually. We will clarify what falls into your category during offer moderation.
Are repeat orders paid?
No. The rate is for a new customer, that is, the first order. Repeat orders by the same customer are not paid separately.
Which attribution window should I choose?
You set the window in the offer. As a guideline, a few days, because the decision to order is usually made soon after the click.
How stores see this category: Sports nutrition →