New subscribers for your fitness app

The core audience is people who bought running shoes, sportswear, a watch or headphones. They have already decided to exercise, and the gift lands on an existing intention. In shoe stores the offer reads best through running and walking, in electronics stores through watches and trackers.

If a store sells its own training programs or memberships, AI will hide your offer. What remains are adjacent niches, where your app complements the purchase instead of replacing it.

A shopper looks at an offer for a few seconds, so the deal has to read at a glance: what they get and how to start.

• Name the length of the trial and what happens after it. Surprise charges hurt the quality of your subscribers.
• Tie the offer to the purchase: a running plan for running shoes, a heart-rate program for a watch.
• Make activation a one-step flow on a phone, because shoppers most often open the page and the email on a smartphone.
• Decide in advance what counts as the target action: trial start or first payment. The rate and the review period depend on it.
• Do not overload the text with features. One strong reason to try works better than a list.

You choose the target action: a trial subscription start, a first payment or another step. The closer the action is to money, the fewer disputed conversions and the higher the rate worth paying.

The postback arrives as pending. During the 14–30 day review you reject cancellations during the trial, repeat sign-ups by the same person and suspicious accounts. Only confirmed conversions are paid.